CBTL Framework CIC was not built in a boardroom. It was built from lived experience, structural analysis and a deep understanding of what it actually takes to move a young person from crisis to contribution.
CBTL Framework CIC | Company No. 17231966
About CBTL — The Story Behind the Framework
Everton Campbell — Founder & Strategic Youth Systems Consultant
In October 2021, following surgery for prostate cancer, caught early—Everton Campbell made a decision that would change the direction of his life.
After 28 years of commercial success across some of the UK's most demanding B2B environments, including PHS Group, Brakes, Bunzl, Biffa and Peninsula, he walked away from a high-performing sales career to do something that mattered differently.
Not because the career hadn't been rewarding. But because it was time to give something back.
That decision became CBTL.
Why This Work. Why Now.
CBTL is not built on theory. It is built on truth.
Between the ages of 16 and 26, Everton Campbell navigated the criminal justice system firsthand, including two recalls and the complexity of building and maintaining a family during one of the most turbulent periods of his life.
He understands, not from research, but from lived reality, what it means to have your nervous system calibrated toward survival. What it means to make decisions under pressure, in environments where the consequences are severe and the support is minimal. What it means to find your way through, and eventually out.
That journey, from the justice system to 28 years of commercial success, to founding a registered Community Interest Company dedicated to giving others a clearer path, is not incidental to CBTL. It is CBTL.
The young people this framework serves are not problems to be managed. They are people navigating environments that Everton has navigated himself. That authenticity is irreplaceable. It is what creates genuine trust, genuine engagement and genuine change.
The young people CBTL works with are not broken. They are adapted. And adaptation, when properly supported, becomes contribution.
From Commercial Excellence to Community Impact
Everton's 28-year commercial career gave him something most youth practitioners don't have, the ability to build systems, manage outcomes, negotiate at C-suite level and design scalable frameworks that deliver measurable results.
Combined with his study of psychology, neurodevelopment, geopolitics and human behaviour, including the works of Freud, Jung and Tony Buzan, and his practical qualifications including FA Coaching, St Giles Trust Learning to Advise Badge and City & Guilds, Everton brought a uniquely integrated skill set to the challenge of youth development.
The result is CBTL, a structured, trauma-informed framework that combines commercial rigour with relational depth. Evidence-led. Outcome-focused. Built to scale.
"Impact before exposure. Data before scale."
What We Are Building
CBTL Framework CIC exists to prove one thing, that young people exposed to chronic adversity can move from crisis to stability, and from stability to meaningful contribution, when the right framework, the right relationships and the right consistency are in place.
We are building a replicable, evidence-based model capable of integration into schools, youth justice services, local authorities, community organisations and custodial settings across the UK.
SeerOracle 333 Limited, the commercial holding company behind CBTL, ensures the organisation has the commercial infrastructure, strategic capacity and business development capability to grow sustainably and deliver lasting impact.
The mission is simple. The execution is disciplined. The outcomes will be measurable.
Crisis → Stability → Contribution.
Work With Us
If you lead a school, local authority, youth justice service, community organisation, custodial setting or corporate CSR programme and you're looking for a structured, credible, outcome-focused partner — we'd welcome a conversation.
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